{"id":2160,"date":"2022-04-14T11:20:32","date_gmt":"2022-04-14T10:20:32","guid":{"rendered":"http:\/\/app.toolingportugal.com\/?p=2160"},"modified":"2022-04-14T14:22:58","modified_gmt":"2022-04-14T13:22:58","slug":"digital-marketing-course-pool-net-ipam","status":"publish","type":"post","link":"https:\/\/app.toolingportugal.com\/en\/digital-marketing-course-pool-net-ipam\/","title":{"rendered":"Digital Marketing Course | Pool-Net &#8211; IPAM"},"content":{"rendered":"<h3>1st Registration Phase until May 31<\/h3>\n<p>In a context where it is imperative to face the new demands of the digital age, to complement knowledge in the Marketing area and to understand Digital Marketing strategies to leverage competitive positioning, Pool-Net established a partnership with IPAM &#8211; Lisbon to carry out the Digital Marketing Course for Cluster Engineering &amp; Tooling. The trainees will have the opportunity to explore digital marketing strategies, identify the best tools and develop Digital Marketing plans with specific actions to be carried out in the company they represent.<\/p>\n<p>The main objective of the Cluster Engineering &amp; Tooling Course is to train professionals with responsibilities in the field of Marketing, for the immediate integration of Digital Marketing actions in their companies. This is a training-action, in which the immediate application of the concepts shared during the course to the reality of each of the participating companies is promoted.<\/p>\n<p>In the end, all participants will have access to the IPAM Lisbon Executive Training attendance certification.<\/p>\n<p><strong>Recipients:<\/strong><br \/>\n\u25aa Managers<br \/>\n\u25aa Commercial Managers<br \/>\n\u25aa Marketing Managers<\/p>\n<p><strong>Program, Methodology and Calendar:<\/strong><br \/>\nThe Course will have a total duration of 15 weeks, 54 hours of training: 30 hours asynchronously, via the IPAM platform, and 24 hours in person. Each module will begin with a face-to-face session, on Fridays from 3:00 pm to 6:00 pm, and after that there will be two weeks of online training.<\/p>\n<p>Scheduled dates for the course: September 2nd to December 16th, 2022.<\/p>\n<p><strong>Modules and Faculty:<\/strong><br \/>\nI. Digital Marketing Trends \u2013 Filipe Carrera<br \/>\nII. Social Media B2B \u2013 Pedro Caramez<br \/>\nIII. Content Marketing \u2013 Marco Gouveia<br \/>\nIV. Video Marketing \u2013 Miguel Crespo<br \/>\nV. e-Mail Marketing \u2013 Andr\u00e9 Novais de Paula<br \/>\nVI. Digital Marketing Plan \u2013 Nuno Rodrigues<\/p>\n<p><strong>1st Phase of Registrations:<\/strong><br \/>\nInterested parties will have until May 31st to formalize pre-registration at Pool-Net, and the effective completion of the Digital Marketing Course is subject to a minimum participation of 15 people.<\/p>\n<p>For more information about the course and special participation conditions for Pool-Net Members, please send an email to <a href=\"mailto:sonia.olaio@toolingportugal.com\">sonia.olaio@toolingportugal.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1st Registration Phase until May 31 In a context where it is imperative to face the new demands of the digital age, to complement knowledge in the Marketing area and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/posts\/2160"}],"collection":[{"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/comments?post=2160"}],"version-history":[{"count":2,"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/posts\/2160\/revisions"}],"predecessor-version":[{"id":2169,"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/posts\/2160\/revisions\/2169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/media\/2175"}],"wp:attachment":[{"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/media?parent=2160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/categories?post=2160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/app.toolingportugal.com\/en\/wp-json\/wp\/v2\/tags?post=2160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}