Digital Marketing Course | Pool-Net – IPAM

By 14 April, 2022 Uncategorized

1st Registration Phase until May 31

In a context where it is imperative to face the new demands of the digital age, to complement knowledge in the Marketing area and to understand Digital Marketing strategies to leverage competitive positioning, Pool-Net established a partnership with IPAM – Lisbon to carry out the Digital Marketing Course for Cluster Engineering & Tooling. The trainees will have the opportunity to explore digital marketing strategies, identify the best tools and develop Digital Marketing plans with specific actions to be carried out in the company they represent.

The main objective of the Cluster Engineering & Tooling Course is to train professionals with responsibilities in the field of Marketing, for the immediate integration of Digital Marketing actions in their companies. This is a training-action, in which the immediate application of the concepts shared during the course to the reality of each of the participating companies is promoted.

In the end, all participants will have access to the IPAM Lisbon Executive Training attendance certification.

▪ Managers
▪ Commercial Managers
▪ Marketing Managers

Program, Methodology and Calendar:
The Course will have a total duration of 15 weeks, 54 hours of training: 30 hours asynchronously, via the IPAM platform, and 24 hours in person. Each module will begin with a face-to-face session, on Fridays from 3:00 pm to 6:00 pm, and after that there will be two weeks of online training.

Scheduled dates for the course: September 2nd to December 16th, 2022.

Modules and Faculty:
I. Digital Marketing Trends – Filipe Carrera
II. Social Media B2B – Pedro Caramez
III. Content Marketing – Marco Gouveia
IV. Video Marketing – Miguel Crespo
V. e-Mail Marketing – André Novais de Paula
VI. Digital Marketing Plan – Nuno Rodrigues

1st Phase of Registrations:
Interested parties will have until May 31st to formalize pre-registration at Pool-Net, and the effective completion of the Digital Marketing Course is subject to a minimum participation of 15 people.

For more information about the course and special participation conditions for Pool-Net Members, please send an email to